Lars: NewsWeek, May 27th, 2000
Lars: NewsWeek, May 27th, 2000
It's Our Property
By Lars Ulrich
Newsweek, June 5, 2000
My band was recording a song called "I Disappear" for the "Mission: Impossible
2" soundtrack when we heard that six different versions of the song —works in
progress —had been made available on Napster. We don't know how the music
got out, but somewhere in the chain of things it was leaked. But when we found
out that people were trading these songs on this thing called Napster, which we
hadn't even heard of, we felt a line had been crossed.
The whole notion of music and art and
intellectual property is changing. People have
been downloading copyrighted music for a
couple years now for free, so they think they
have the right to do it. But it isn't a right, it's a
privilege. And you only have that privilege
because the record industry let this stuff get
totally out of control.
This is an argument about intellectual property.
Right now we are talking about music. But it
could apply to almost anything, from motion
pictures to literature to fine art. In a year or two,
when the technology advances and you start
seeing illegal copies of big-budget mainstream
Hollywood movies like "Gladiator" showing up on
the Internet, Hollywood will certainly jump into
this fight. But it goes beyond that. I mean, where
does it end? Should journalists work for free?
Should lawyers? Engineers? Plumbers?
The naysayers, the critics of Metallica, keep asking, "Who does Napster hurt?"
Well, they're not really hurting us —yet — but I do know who they are hurting
already: owners of small independent record stores. We heard from a guy in
Syracuse, N.Y. The guy said that since Napster went up a few months ago, his
business dropped like 80 percent and he had to shut it down. He said kids were
coming into his store, checking out the bins for cool new records and then going
home and downloading them instead of buying them.
We've also been hearing about a so-called fan backlash that has occurred as a
result of our lawsuit, but I don't think it's any different from other so-called
backlashes against us over the past 18 years. There has been a perception
since the beginning that we've been a people's band, so to speak. That we are
for the fans. I've always had a problem with that. We have always been
friendly and connected to our fans, but being connected is very different than
doing everything we do because of our fans. The truth is, what we do, we do
for ourselves. We don't do it for anybody else. You really have to have that
attitude, otherwise it will pollute or distort your creative purity. I've been
preaching that same sermon for over 15 years. There is a selfishness in this
band, but that leads to more artistic purity. I think people who are our true fans
understand that and find that refreshing. You have to isolate yourself from
putting the fan in the driver's seat, because we are not a product. We aren't
toothpaste.
The bottom line is, Who cares about what people think of us? I don't care.
We're doing this because we think it's the right thing to do, period. Other people
have different opinions on this subject, people like rapper Chuck D, whom I
respect greatly but with whom I totally disagree. We are bewildered by the lack
of support from the record industry since we filed the lawsuit. Where are the
record companies on this? Individually, virtually no one in the industry has really
gone public in support of us. There is clearly a state of chaos in the industry,
which has found itself mired in an anarchistic, mob-rules environment. But it's
the industry's own fault. Basically the record industry let the boat leave the
dock while they weren't watching. I am not pro-record company at all, but
people are fantasizing if they think that unsigned bands can take their music to
the public in any major way without record-industry backing. No acts from the
Internet have ever broken into the wide mainstream. It's a fact.
I've been surprised that more artists haven't come out in support of what we
are doing against Napster. Many artists are more concerned with their public
images and with the perception of what they do and what they are. We just
don't have those issues. We have always done what we want to do, what we
believe in. The good thing about all of this is that the public debate is really
opening up. At first some people just thought we were the bad guys in this
debate, but as soon as I am allowed to explain my position I think most
reasonable people understand where I'm coming from.


